Resources

The Reality of Perception

Perception is reality. It doesn’t matter what you think your brand represents. It only matters what your market thinks of your brand. If we are to be successful, we must exceed expectations. And expectations aren’t based on reality. They’re based on market perceptions. If customers think they’re getting value out of their decision to work …

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Value is at the Heart of Marketing

Value of Digital Marketing

The relationship with your market improves when a customer realizes high value from an exchange with you. And over time, a consumer who experiences this value will become a loyal, committed brand advocate. What exactly is value? Value is a personal assessment of the net worth obtained from an activity. Value captures how much gratification …

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