Perception is reality. It doesn’t matter what you think your brand represents. It only matters what your market thinks of your brand. If we are to be successful, we must exceed expectations. And expectations aren’t based on reality. They’re based on market perceptions. If customers think they’re getting value out of their decision to work …
The relationship with your market improves when a customer realizes high value from an exchange with you. And over time, a consumer who experiences this value will become a loyal, committed brand advocate. What exactly is value? Value is a personal assessment of the net worth obtained from an activity. Value captures how much gratification …
A rich snippet is the extra information displayed between the URL and the description of a search result. Below is a screenshot of a rich snippet showing up in your Google Search results. In this example, I was searching for a necklace for my wife and I come across the popular online jewelry shopping site, …
The Value of Setting Up Rich Snippets for Your Website Read More »
